Marketing Analytics Audit

Your data is lying. We find the void.

Broken GTM tags. Duplicate pixels. Attribution gaps. You're making six-figure budget calls on corrupted data. Void Shift audits your entire tracking stack and hands you a step-by-step fix guide — or we fix it for you.

See Pricing What's included
voidshift — stack_scan.exe
G
GA4 Data Stream
events firing correctly
clean
G
GTM Container
3 duplicate tags detected
critical
f
Meta Pixel
double-firing on checkout
critical
G
Google Ads Conversion
no enhanced conversions
warning
T
TikTok Pixel
missing purchase event
warning
◎
UTM Parameters
source attribution intact
clean
issues found: 4
severity: critical × 2
fix guide: ready
GTM Audit ◆ GA4 Audit ◆ Meta Pixel & CAPI ◆ Google Ads Tracking ◆ TikTok Pixel ◆ Attribution Analysis ◆ Step-by-Step Fix Guide ◆ Implementation Available ◆ GTM Audit ◆ GA4 Audit ◆ Meta Pixel & CAPI ◆ Google Ads Tracking ◆ TikTok Pixel ◆ Attribution Analysis ◆ Step-by-Step Fix Guide ◆ Implementation Available ◆
What we find

The gaps killing
your attribution

01
Ghost conversions in GA4
Tags firing on page load instead of actual actions. Your conversion rate looks great. Your revenue doesn't agree.
02
Meta Pixel double-fire
Duplicate pixel fires inflate reported ROAS by 2x. Meta's algorithm optimizes for events that never actually happened.
03
UTM parameters broken
Traffic sources show as "direct" or "(not set)." You can't tell which campaigns are working — so you guess.
04
No server-side signal
iOS privacy changes and ad blockers are killing your pixel data. CAPI and enhanced conversions aren't configured.
05
GTM container chaos
Tags from three agencies, half inactive. No naming convention. Nobody knows what fires, what's safe to delete, or why.
06
Attribution model mismatch
GA4 says one channel wins. Ad platforms say another. Budget decisions change based on whoever you asked last.
What you get

Not a report.
A fix guide.

Most audits hand you a PDF of problems. Yours comes with every issue ranked by impact, and step-by-step instructions to fix each one — with screenshots where needed. Hand it to a developer or run it yourself.

Or don't. Every audit includes the option to add implementation at a separate flat rate. We make the fixes, you verify. No retainer required.
01
Full platform inventory
Every tag, pixel, and tracking script documented. What's there, what's firing, what shouldn't be.
02
GTM container audit
Tag-by-tag review. Misfires, duplicates, unused tags, and trigger logic errors flagged with severity ratings.
03
GA4 configuration review
Event taxonomy, conversion events, data streams, consent mode, and measurement accuracy checked end to end.
04
Paid media tracking check
Meta Pixel + CAPI, Google Ads, TikTok, and any other paid channels verified for accuracy and deduplication.
05
Attribution analysis
Channel-level discrepancies identified. Where platform numbers diverge and exactly why.
06
Prioritized fix guide
Every issue ranked by revenue impact. Step-by-step fix instructions delivered as a structured doc.
How it works

Four steps.
72 hours.

Step 01
You brief us
Short intake form. Share GTM/GA4 access and a list of ad platforms you're running.
Step 02
We audit
Full cross-platform stack review. Every tag, trigger, pixel, and parameter inspected.
Step 03
Fix guide delivered
Structured doc with every issue found, severity rating, and exact fix instructions.
Step 04
Optional: we fix it
Add implementation at a flat project rate. No retainer. No ongoing commitment.
Pricing

Simple.
Flat-rate.

Audit Only
$750
one-time · delivered in 72hrs
  • Full GTM container review
  • GA4 configuration audit
  • Meta Pixel + CAPI check
  • Google Ads + TikTok tracking
  • Attribution discrepancy report
  • Prioritized fix guide doc
  • 30-min debrief call
Book the Audit
Most Popular
Audit + Implementation
$750 + impl
audit flat-rate · fixes quoted after delivery
  • Everything in Audit Only
  • Implementation quote included
  • We make the fixes — you verify
  • Post-fix QA walkthrough
  • 30-day follow-up check-in
  • Priority turnaround
Get Audit + Fix Quote

Implementation pricing varies by scope. Quoted after findings. Most implementations run $500–$2,500.

Nuclear option

Need to start over
completely?

Sometimes the site itself is the problem. We build high-performance marketing sites with clean tracking baked in from day one — no legacy tag debt, no mystery pixels, no surprises. Inquire for a fully transparent SOW before any commitment.

Inquire about a rebuild →
Full SOW provided upfront. No surprises.
Book an audit

Let's find
what's
broken.

Fill out the form and we'll follow up within one business day with an access checklist and next steps.

voidshift.co
hello@voidshift.co
available remotely · worldwide